Years Experience
Products Marketed Simultaneously
Channels Per Product, Always On
Conversion Increase
“I build the marketing capability that makes growth repeatable, not just the campaigns that make it happen once.”
Areas of Specialisation
Digital Transformation
Leading enterprise-wide digital and marketing transformation programmes across resource-constrained, multi-market environments.
Customer Growth
Designing full-funnel demand models and performance frameworks that connect marketing activity to measurable revenue outcomes.
Marketing Strategy
Building commercial marketing strategy and governance frameworks that scale across markets and business units.
Customer Experience
Owning end-to-end customer journey and lifecycle optimisation, from acquisition through to retention and value management.
Data-Driven Marketing
Architecting first-party data, MarTech and AdTech strategy to drive precision targeting and measurable ROI.
Career Highlights
Proven track record of driving digital transformation and measurable business outcomes
MTN Group
Driving digital-led growth, CVM, MTN Ads, and performance marketing across 14 African markets
BMW C3 Award
Best Digital Transformation 2020 - 70% month-on-month conversion increase
Market Pioneer
27% CPM reduction and 43% scale increase through first-party ID programmatic campaigns
IAB Council
Member of the IAB Brand Council - shaping industry standards
Featured Campaign Work
Creative campaigns and digital content produced during my time at BMW South Africa
BMW Anywhere Campaign
An updated campaign showcasing BMW South Africa as the world-first pilot market to sell cars online within the BMW Group around the world. This showcased how Buy.bmw.com worked for a customer.
BMW 7 Series - Sommelier Experience
Aspirational storytelling - a wine tasting experience meets automotive luxury
Recent Experience
Digital Marketing Manager for Group Digital
MTN Group
March 2024 - Present
Driving digital-led growth and marketing capability development across 14 African markets for MTN Group Digital Services, spanning CVM, MTN Ads, and performance marketing. Operating at the intersection of marketing, data, and commercial strategy.
Group Digital Marketing Lead
BMW Group South Africa
November 2019 - February 2024
Led digital transformation strategy and full-funnel performance frameworks, managing always-on campaigns across 30+ products simultaneously, each orchestrated across 9+ digital channels. Pioneered market-first programmatic campaigns achieving 27% CPM reduction.
What People Say
“She really set the benchmark for us, and I can say with full confidence that she remains one of the best in the business.”
Nakie Ramashia
BMW Group
“A fearless change-maker in the digital marketing space... She seamlessly bridges the gap between technology and marketing.”
Yannick Kabangu
Adform
“A marketing professional who not only delivers exceptional results but also elevates everyone around her.”
Anelisiwe Manana
Social Media Manager