Testimonials

I had the privilege of working with Makoma at BMW Group South Africa, and she is honestly one of the strongest digital marketers I've come across.

She led the digital marketing direction for BMW, but her impact went far beyond that - what she built became the standard for the rest of us across the BMW Group SA. When I moved over to MINI South Africa, we leaned heavily on the frameworks and thinking she had already put in place, in transforming the group's digital marketing approach by integrating a true full-funnel, multi-channel strategy that significantly improved performance, attribution, and overall ROI. Her work brought a new level of structure to data, segmentation, and campaign governance - something many of us across the brands (BMW, MINI & BMW Motorrad) benefited from.

Makoma has a way of bringing both structure, clarity & ROI into digital - whether it's setting up the right foundations with tools like Adobe, managing complex campaigns and budgets, leading the Adform DMP adoption project for the group, future proofing the business for cookie-less marketing initiatives or making sure everything ladders up to a clear strategy.

What also stands out is how generous she is with her knowledge. Beyond her technical expertise, Makoma is a strong strategic thinker and a trusted advisor to stakeholders. She's someone you can rely on for both execution and guidance.

She really set the benchmark for us, and I can say with full confidence that she remains one of the best in the business.

Makoma is a fearless change-maker in the digital marketing space in our region. She brings a clear, forward-looking vision of where organisations need to be in their marketing strategy. My experience working with her is defined by her ability to challenge the status quo and unlock new levels of performance and efficiency. She seamlessly bridges the gap between technology and marketing, while fostering true multi-stakeholder collaboration that drives tangible results.

Her talent for building teams that deeply understand business objectives and rallying them to execute with focus and precision is remarkable. I truly hope to work with Makoma again in the future!

I had the pleasure of working alongside Makoma, and I can confidently say she is one of the most thoughtful and effective marketing professionals I've collaborated with.

Makoma brings a rare combination of strategic thinking and hands-on execution. She has a strong understanding of digital ecosystems from campaign planning and performance marketing to content strategy and analytics and consistently turns insights into impactful results. What stands out most is her ability to connect the bigger picture with day-to-day actions, ensuring that every initiative aligns with broader business goals.

I would highly recommend Makoma to any organization looking for a driven, reliable, and forward-thinking digital marketing leader. She would be a valuable asset to any team.

It's always a pleasure working with Makoma and I look forward to seeing all the great things you will continue to accomplish.

I had the privilege of working with Makoma when she was a Marketing Specialist at BMW SA, where I managed their social media presence. What started as a professional client relationship quickly evolved into something much more meaningful as she became my mentor.

Her genuine interest in others' growth is something I truly admire about her. On the first day I met her as a client at BMW, she asked me about my career goals - which was odd for me to have a client interested about my career growth outside of duty. As time went on working with her, I couldn't help but admire her leadership style; the kind of leader that will empower you to make decisions, manage your own work, and innovate with minimal supervision. By this I mean how she entrusted me with the BMW account, giving me the creative freedom to push boundaries while providing me with the guidance I needed to excel. Her confidence in my abilities helped me grow beyond my previous role and explore new horizons in digital marketing.

Her own commitment to continuous learning by pursuing additional courses while balancing work responsibilities serves as an inspiring example of what dedication to growth looks like to me. Her deep knowledge of digital marketing, combined with her collaborative approach, made every project we worked on together a learning opportunity.

I highly recommend Makoma to any organization looking for a marketing professional who not only delivers exceptional results but also elevates everyone around her. Her combination of expertise, leadership, and mentorship makes her an invaluable asset to any team.