Professional Experience
13+ years of strategic marketing leadership across telecommunications, automotive, and media
Digital Marketing Manager for Group Digital
Driving digital-led growth and marketing capability development across 14 African markets for MTN Group Digital Services, spanning CVM, MTN Ads, and performance marketing. Operating at the intersection of marketing, data, and commercial strategy.
Key Responsibilities:
- •Leading the transition toward commercially aligned performance marketing across multiple markets
- •Designing CVM lifecycle frameworks for OTT products including Showmax, Disney+, and MTN One TV
- •Supporting the launch and positioning of MTN Ads as a new digital revenue stream
- •Developing and executing go-to-market strategies including MTN One TV internal launch (83% engagement vs 10% target) and external roadshow activations
- •Creating marketing assessment frameworks to evaluate and improve digital maturity across OpCos
- •Introducing AI and ML-based audience targeting pilots to expand beyond traditional CVM channels
- •Establishing measurement frameworks linking campaign performance to commercial outcomes
- •Influencing stakeholders and agency ecosystems to improve execution consistency and strategic alignment
Group Digital Marketing Lead
Accountable for end-to-end digital marketing for BMW South Africa, including brand-led digital strategy, performance marketing, and digital transformation strategy/roadmap for BMW Group South Africa.
Key Responsibilities:
- •Designed and operationalised a bottom-up commercial demand model translating annual sales targets into channel-level forecasts
- •Engineered full-funnel performance frameworks linking impressions to online vehicle sales
- •Implemented advanced audience segmentation using first-party data and DMP capabilities
- •Pioneered a market-first programmatic campaign leveraging first-party IDs, resulting in 27% CPM reduction and 43% scale increase
- •Led the implementation of new marketing systems and the company's Data Management Platform
- •Managed always-on campaigns across 40+ products simultaneously, each orchestrated across 9+ digital channels
Marketing/Account Executive
Provided strategic account management and campaign execution for diverse client portfolio including WesBank, InspectaCar, Gautrain, and Bankmed.
Key Responsibilities:
- •Managed client relationships and provided strategic account management
- •Developed media plans and executed project management for various client campaigns
- •Created engaging content marketing and email marketing strategies
Marketing Assistant
Supported comprehensive marketing initiatives across traditional and digital channels.
Key Responsibilities:
- •Supported traditional and online marketing initiatives
- •Contributed to copywriting and public relations activities
- •Assisted with corporate image and communications, including website content management
Strategic Marketing Intern
Entry-level marketing internship supporting strategic marketing initiatives.
Communications & Marketing Intern
Communications and marketing internship with focus on promotional activities and content creation.
Key Responsibilities:
- •Organized promotional activities and managed magazine distribution
- •Created advertising materials and supported marketing campaigns
- •Contributed as a food, drinks, and features writer